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80% of the environmental impact of
world’s products, services, and infrastructures is determined at the design
stage. Design decisions shape the processes behind the products we use, the
materials and energy required to make them, the ways we operate them, and what
happens to them when we no longer need them. As a society we made many design
mistakes but we can fix them. ideja provides an intellectual foundation to facilitate
cooperation betweenMontenegro
and the international community for addressing sustainable design issues:
Complex systems are shaped by all the people who use
them, and in this new era of collaborative innovation, designers are having to
evolve from being the individual authors of objects, or buildings, to being the
facilitators of change among large groups of people.Sensitivity to context, to
relationships, and to consequences are key aspects of transition from mindless
development to design mindfulness. (John Thackara; In the Bubble: Designing in a Complex
World; MIT Press)
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sUSTAINABILITY
Sustainability is a systemic concept,relating to the continuity of economic, social, institutional and environmental
aspects of human society. It is intended to be a means of configuring
civilization and human activity so that society, its members and its economies
are able to meet their needs and express their greatest potential in the present,
while preserving biodiversity and natural ecosystems, and planning and acting
for the ability to maintain these ideals in a very long term. Sustainability
affects every level of organization, from the local neighborhood to the entire
planet.
Our path
to sustainability is not an easy one:
We need to think, connect, act, and start processes
with sensitivity. We need to foster new relationships outside our usual
stomping grounds. We have to learn new ways to collaborate and do projects. We
have to enhance the ability of all citizens to engage in meaningful dialogue
about their environment and context, and foster new relationship between people
who make things and the people who use them. The “WE” here is important. In a
world of complex systems and constant change, we are all, unavoidably ‘ in the
bubble”. The challenge is to be both in the bubble and above it, at the same
time-to be sensitive to the big picture, and the destination we are headed for,
as we are to the smallest details of the here and now.
(John Thackara; In the Bubble: Designing in a Complex
World; MIT Press)
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Continuing innovations require new attitude to
management problems. The organization needs to be dynamic, knowledge-sharing,
and value-adding partnerships in order to continue to innovate. Design will be
a key element in achieving this rather daunting task. The design approach is a
drastic contrast to traditional problem-solving approach to management, which
emphasizes the cost saving and efficiency gains through "best practices"
and standard operating procedures.
A design
approach to management is driven by the belief and the commitment to put
something remarkable into the world that has lasting consequences and value.
It is supported
by the commitment that things can get always better if we try hard enough. It
emphasizes the mobilization of knowledge, social and financial resources from
diverse actors who may not necessarily share the same goals. It respects
diverse voices, and rejects the tyranny of “or” but embraces the possibilities
of “and”. It is a commitment to work with the given constraints, while
discovering its own identity that is constantly projected into the world. It
emphasizes the verbs rather than nouns as the focus of management activities.
(Dr. Youngjin Yoo, associate professor at Temple
University, Philadelphia) |
